Website Optimization –
Here in this article you can find some useful tips that will help you design your website attractively and make them download quickly.
With increasing bandwidth more webmasters are developing the complex websites that is loaded with heavy graphics. On the other hand you can also find websites that take very few minutes to load their content. The point to be noted is that user will not wait for a log time to get the website to be loaded. If the website takes a long time to load then they will move on to the next website in the search result.
So you can ask a question that why webmasters are still developing websites that have slow loading time. It is mainly due to lack of knowledge in simple graphics optimization techniques.
How many of you all know that round corner box can be achieved with CSS code without use of any graphical image. So dealing with these common mistakes with the help of website optimization can be a very simple solution.
Never restrict the web designer by introducing restrictions that have a bad effect on the final outcome. One can say that what ever the web designer can do with graphics cannot be implemented by the code. I totally disagree with this. When the designer finishes its design it is ready for to be sliced with the help of HTML code. The designers creativity is tested here. Anything that is done to the design at this stage will affect the total size of the page.
For efficient slicing make small number of slices that will contain limited number of colors. Don’t make a large slice that will contain similar graphic structure. Then you can slice a small portion of it and can duplicate it in the code. Avoid using JPEG file format try using GIF format for smaller size.
Generally optimizing the website is just like knowing how to optimize the image. So there are some techniques that are required for high level programming. Now CSS2 offer more advanced features then CSS. At the same time javascript also offers some advance application like flash to build the desired effects without any difficulty. All these will make your site to look different from other websites. At the same time you will also have attractive professional looking website that will be loaded quickly.
Since in the modern world most of the people use mobile phones and mini laptops with wireless internet connection, creating fast loading websites will not only help the people who use wide bandwidth connection but also for the people who use wireless devices making them feel the browsing user friendly.
For those who argue that web site optimization is not necessary since everyone will stick to have high bandwidth connection, I also agree to this point to some extern. Conversely many software companies are building applications that uses high bandwidth because they all know that it is available. But the point I can stick is that try to optimize web pages since the marketing game will never end and to the best part try to learn the rules of the games.
Michael John is an expert author for SEO Company & SEM Services. He wrote many articles like SEO Services… For more information visit our site http://www.bestseocompanyservices.com. Contact me at webpromotions@bestseocompanyservices.com
Website Optimization: Speed, Search Engine & Conversion Rate Secrets
- ISBN13: 9780596515089
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Remember when an optimized website was one that merely didn’t take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retenti
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17 of 19 people found the following review helpful
 Extremely thorough book on managing a successful website, By
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This review is from: Website Optimization: Speed, Search Engine & Conversion Rate Secrets (Paperback)
The first line of the preface to this book reads, “We’ve had a website for years now, but it hardly pays for itself.” This book aims to solve the mysteries that many site owners feel about the performance of their website. Some owners don’t know any better, some don’t know where to start, and still others rely on false metrics to make their site seem as though it is doing better than it actually is. This book doesn’t contain myths. This book doesn’t contain “feel-good” stats about websites. This book contains in-depth information related to every aspect of your website, and how you can turn your website into something that works for you and, ultimately, achieves the goals you set in the beginning. This may be a financial goal and your website is responsible for driving sales. This may be a social networking goal, where you want to nurture a growing community. This may be an advertising goal, where you can optimize your site for advertising campaigns. The core of this book will help you, no matter what the goal of your website. Andy King has done an incredible job of thoroughly covering the areas of performance, optimizing these areas, and then properly analyzing the results. This book is divided up into two parts: Search Engine Marketing Optimization and Web Performance Optimization. SEARCH ENGINE MARKETING OPTIMIZATION Natural Search Engine Optimization Natural SEO Case Study: [...] Pay-per-Click Optimization PPC SEO Case Study: [...] Read more
8 of 8 people found the following review helpful
Well Written and Thorough,
This review is from: Website Optimization: Speed, Search Engine & Conversion Rate Secrets (Paperback)
First off, if you are a developer like me this book is not about the type of optimization that comes to mind when looking at the title (at least not fully). While Website Optimization does cover the technical details of optimization such as making full use of CSS, making efficient use of Javascript, and implementing AJAX wisely. It also covers the search engine marketing side of optimization. This includes the how to get your site to rank higher, how to plan and run a pay per click marketing campaign, and how to increase the percentage of clicks that turn into purchases. I see applicability for this section of the book beyond commercial websites. Open source projects or informational websites can use the techniques to increase their visibility. The book is well researched with many footnotes, charts, and illustrative case studies that demonstrate the techniques presented. The case studies follow the chapters that introduce a given marketing technique. The provides a concrete example that helps solidify the understanding of the material previously presented. The final chapter ties together the marketing and the technical with ways to measure how well you are doing at your optimizations efforts. If you are serious about improving your website from a marketing or a technical perspective this book gives you the tools you need to do so. The rest is up to you.
8 of 9 people found the following review helpful
Slimming Down, Speeding Up, and Cashing In, By
This review is from: Website Optimization: Speed, Search Engine & Conversion Rate Secrets (Paperback)
Andy King scored a big hit in 2003 with his first book ‘Speed Up Your Site’. It’s a guide which still has its own live web site where you can analyse the effectiveness of your web pages. This latest magnum opus goes way beyond that in scope and depth. It’s a guide to maximising every aspect of a website and its performance.It’s an amazingly practical manual, with page after page of ideas, suggestions, and strategies for getting your pages more widely known and read. On the whole, it’s not too technical, and he supplies snippets of code only when necessary. All the tips are within the grasp of anyone who is used to running a web site, and along the way he explains the principles of search engine optimization (SEO) as well as briefing you on how SEs treat your site. This is an up-to-date account of how search engines such as Yahoo and Google rank your pages and deal with search requests. He also presents real-life case studies in which he shows ‘before and after’ makeovers of professional sites. These are most instructive in that the ‘before’ pages look attractive and professional enough – until their underlying weaknesses are analysed and rectified. The improvements give what are claimed as up to fifty times more site visitors per day, and in the case of a cosmetic dentist the need to employ more staff and move to bigger offices in Philadelphia. The first half of the book deals with search engine marketing optimization, which can be expensive as one enters the world of paid advertising. But the second concentrates on things which anyone can do and afford – making pages smaller, lighter, and faster by trimming off the surplus fat. In an age of faster and faster broadband connections, web users are simply not prepared to wait more than a couple of seconds for a page to appear – so you’ve got to make important pages lean and speedy:Web page optimization streamlines your content to maximise display speed. Fast display speed is the key to success with your website. It increases profits, decreases costs, and improves customer satisfaction (not to mention search engine rankings, accessibility, and maintainability). All of these issues are dealt with in detail – and I particularly liked the fact that he was prepared to repeat some of the techniques when they occurred in different contexts. It’s not always easy to grasp some of these technologies in one simple pass. Especially as – in the case of optimizing images – he explains no less than sixteen possibilities for cutting file size and speeding up downloads.He’s also keen on the optimization of style sheets and shows an amazing variety of techniques for creating what he calls ‘CSS Architecture’. Here too there are no less than ten strategies explained which offer cleaner, tighter, coding and the use of structural markup to beat browser peculiarities and rendering delays. Most of his explanations are clearly articulated, but occasionally he lapses into less than elegant repetition and jargon, which could deter the inexperienced: “By converting old-style nonsemantic markup into semantic markup, you can more easily target noncontiguous elements with descendant selectors.” Fortunately, this sort of thing only happens occasionally. There are some very nifty tricks for creating buttons and rollover techniques using style sheets, which saves the time to download a graphic files button, and thus once again speeds up page rendering. He puts in two chapters on advanced web performance and optimizing JavaScipt and Ajax on your site which I have to admit went beyond my technical competence. But then it’s back to terra firma with understanding the metrics of your site’s performance – that is, knowing how to analyse the statistical data returned by website analysers such as Google’s Analytics and WebTrends. I’ve never been able to understand before what page ‘bounce rate’ was until it was explained here – and I was astonished when I saw the results from some of my own pages! As the search for more detailed information and for planning campaigns goes on – so the process becomes more like a science. There are graphs and formulae scattered around these pages to prove this. It’s the same for Pay Per Click advertising (PPC). All I can say is that if you are in this league, Andy King is your friend, and his advice is here thick on the ground to help you. |
